Posted by Athena Scalzi
https://whatever.scalzi.com/2025/11/04/the-big-idea-charles-h-melcher/
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Some stories go beyond the page, presenting themselves as “living stories,” as author Charles H. Melcher calls them. Read all about these living stories in the Big Idea for his newest book, The Future of Storytelling, and see how a story can be capable of invoking all the senses, make you the main character of the story, and offer a glimpse into the future.
CHARLES H. MELCHER:
My quest to find the people and technologies that are reinventing storytelling has often led me to some unexpected places.
One evening in 2014 I found myself in a former mail-processing facility in London, taking in a performance of The Drowned Man by the immersive theater company Punchdrunk. The conceit was that you were in a Hollywood-like film studio where a movie was being shot. Upon entering, guests were given masks and asked to keep them on at all times and not to speak. Otherwise, there were no rules, and the nearly 600 guests were free to roam around the building like ghosts, either exploring the many intricately designed rooms or following specific actors as they performed scenes in different locations.
After a couple hours of wandering and watching, I grew tired and was thinking of calling it a night, when just then a beautiful young actress in a tight leopard-print dress and ruby-red lipstick drifted into the room. I chose to stay a little longer and see what unfolded. I followed her, along with some of the other guests, as she performed different scenes, until she ducked behind a door that I hadn’t noticed. On a whim, I decided to see where she was headed, so I followed her. She was waiting for me on the other side and quickly shut the door behind me and locked it. She motioned for me to follow her down a hallway into a little office. There, she reached up and took off my mask. My cloak of invisibility had been removed, and I felt exposed, face-to-face with this actress, just the two of us.
She hung my mask on a coat rack and took a Humphrey Bogart– style trench coat off the hook. She put it on me, tying the belt and adjusting the collar just so, and then led me by the arm down a narrow corridor that got progressively darker until it was pitch black. Finally, she let go.
I was alone in the dark, every one of my senses on high alert. After what felt like a long time, I suddenly heard a voice over a loudspeaker yell, “Action!” followed by a popping sound and an explosion of light, then another pop and another burst of light. As my eyes adjusted, I realized I was surrounded by about thirty silver umbrellas, the kind photographers use to diffuse strobe lights. And then I saw her, the actress, starting to walk slowly toward me—but she was completely transformed. She had an intense, almost crazed look in her eyes. I was worried that she was no longer a friend but a foe—maybe even insane. As she drew closer to me, I froze, fearful that I was going to need to physically defend myself against her. She raised her hand up toward my neck and then laid it gently on my cheek. When she took another step forward, I could feel the warmth of her body up against mine. I could smell the sweetness of her perfume. Instinctively, my hands went around her waist.
As she looked longingly up into my eyes, I was no longer afraid of her—now I was afraid of myself. What role was I willing to play here? I’m a happily married man, but there I was, alone in a room with a beautiful starlet in my arms. While I contemplated whether to lean in for a kiss, I heard the same voice over the loudspeaker yell, “Cut!” and everything returned to pitch black. The actress moved away and I was alone, every part of my body shaking with excitement and uncertainty. Then I felt her hand on my arm, and she led me back down the corridor into the small office, where she removed my trench coat, hung it on the hook, and put my mask back on. Finally, as she was about to see me unceremoniously out the door, she stopped and whispered in my ear: “I think you would be great for the part.” I was off again, left afloat among the hundreds of other ghosts in the building. I’d entered the experience as a voyeur, but by the end, I was playing a role—in fact, I realized I had been auditioning for the role of the leading man. And as unsettling as it was, I loved it. For the rest of the weekend, I walked around London just a little bit taller, feeling like James Bond, with the sense that adventure might be waiting for me around any corner.
This experience made me realize that I was craving a new type of storytelling, one that is participatory, multisensory, interactive, and highly personal; stories that aren’t confined within a screen, a pair of headphones, the words on a page, or a theatrical proscenium but exist all around us, engage with us, and even change based on our decisions. And I’m not alone: Creators and audiences all over the world are embracing embodied, immersive stories, although the scale and breadth of this trend is still invisible to most.
A revolution in storytelling is taking place, and it is going to have profound implications in almost every field. It’s happening in the top-secret tech labs of Meta, Apple, and Google; in avant-garde performances at fringe theater festivals; in escape rooms housed in storefronts of suffering shopping malls; in cores of quantum supercomputers containing next-generation artificial intelligence; in the newest VR and AR headsets; and in centuries-old museums. It’s happening at festivals like SXSW, Cannes Lions, and Comic-Con; in restaurants and bars; in old garages and abandoned bowling alleys; in Hollywood studios and Madison Avenue advertising agencies; on university campuses and at nonprofit organizations. It’s happening in the middle of the desert in Nevada and on a palm-sized device that lives inside the pocket of nearly every person who will read my book The Future of Storytelling.
As the publisher of Melcher media and the founder of the Future of StoryTelling (FoST) Summit, I’ve been incredibly lucky to get invited into the studios, labs, offices, and academic corridors where the future of living stories is being invented. I have come to believe that if we can understand the mechanics and unleash their full power, living stories – a term I coined – have the potential to become more popular than Hollywood and gaming have ever been. Artists and storytellers have a new opportunity to serve their audiences by creating experiences in which the audience plays an active role.
Something beautiful happens when creators relinquish control of the narrative to their audience. The reason living stories are so powerful is that they engage not only our eyes and ears but our whole person. They gift us experiences that our brains and spinal cords are primed for, thanks to millions of years of evolution. You can feel your response to a living story in the hairs on the back of your neck, in the pit of your stomach, in the ache in your thighs as you move and choose, emote, and think through these experiences.
Just imagine: How different is it to read a book or see a movie about surviving a natural disaster than to believe in the moment that you did? How much more satisfying is it when you, not King Arthur, are able to pull the sword out of the stone? Stories have always provided us with a safe, instructive way to survive the world, as we observe characters making choices (often the wrong ones). With living stories, those characters are us, and we learn from the choices we make, and learn deeply, because we feel them throughout our own bodies. Living stories are a gateway to a more intense emotional life, to living more fully in the world.
I wrote The Future of Storytelling not to undermine the traditional storytelling forms, or to suggest that they should or will be replaced. I wrote it because of my love for living stories and my excitement for what these stories can and will do now and in the future, due to breakthroughs in technology, storycrafting, world-building, and our perpetual yearning for new paradigms.
For storytellers, audiences, and stories themselves, it’s an exciting time to be alive.
The Future of Storytelling: Amazon|Barnes & Noble|Bookshop|Powell’s
Author socials: Website
https://whatever.scalzi.com/2025/11/04/the-big-idea-charles-h-melcher/
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